With a passion for unique design, Roland Sands decided to shelve his successful racing career and in 2005 launched a company that blends performance, detail and imagination. Roland and his crew share a distinct love for two wheels plus a strong background in high end performance and custom bike builds. Blurring the line between sport bike and chopper, Sands is a designer who thinks outside the box regardless of the project he's working on. His custom builds are often the inspiration for the aftermarket products that are featured in the RSD line-up. No matter the piece - an RSD air cleaner, seat or apparel - the California-based company pours attention to detail into every product.